KF Media started with just two guys and their kids, each working through their own life situations and finding something steady in motorsports.

Over the past five years, that foundation has grown into what is now recognized as the General Admission brand — seen on the car to the left — and expanded into something far bigger than we ever expected.

With support from multiple series, teams, tracks, drivers, crews, and fans across the East Coast, the General Admission name now appears on countless cars across a wide range of divisions and events. From Crown Vic, Renegade, Street Stock, Limited Late Model, and Late Model divisions to demo events and major showcases like Run to the Sun, SAPS, Cars Tour, SCCA Runoffs, Super Trucks, and ARCA — the reach continues to grow.

What started small is now recognized not just regionally, but across the United States and internationally, including Canada, Mexico, South America, and Australia.

In 2026, the goal is simple: continue building, expanding, and pushing further into all areas of motorsports and automotive photography and video media.